PEMBINAAN UMKM GAMPONG UDEUNG KABUPATEN PIDIE JAYA

Abstract

Gampong Udeung, as part of Pidie Jaya Regency, has great potential to develop the MSME sector. With abundant natural resources and unique cultural wealth, Gampong Udeung has a strong basic capital to develop various types of businesses, ranging from handicrafts, culinary, to tourism. However, the challenges faced by MSME actors in Gampong Udeung are quite complex, such as limited access to capital, minimal knowledge of business management, and lack of marketing support. The MSME development program in Gampong Udeung is designed to overcome these challenges by providing comprehensive assistance and training for business actors. The MSME development program in Gampong Udeung is designed to provide comprehensive assistance and training that covers important aspects in the development of micro, small, and medium enterprises. The design of this program aims to increase the capacity of MSME actors, strengthen business management, and promote product innovation and marketing.